Olaplex did not comment specifically on the Canadian lawsuit or refunds. ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. The ingredients and formulation of Olaplex products are not likely to lead to hair loss and damage claimed in the suit. The Olaplex products mentioned in the lawsuit include Olaplex No. Stay up to date with what you want to know. Olaplex Holdings is being sued by nearly 30 consumers who claim that some of the popular hair care products caused hair loss, hair damage and scalp injuries. Slectionnez Grer les paramtres pour grer vos prfrences. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. 9. The Olaplex Hair Loss Lawsuit . Experts say consumers should consult their stylists or a dermatologist if they're experiencing hair loss to help determine the cause. as well as other partner offers and accept our. has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. 4, Olaplex No. However, the lawsuit against Olaplex Holdings alleges the . Over 30 women across the country have joined a lawsuit which claims Olaplex, a hair care brand that has been touted by social media influencers and hair stylists, caused severe damage to their hair, including hair loss, scalp injuries and weakened hair strands. Only you can determine if Olaplex is worth the risk. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being . If this case goes to trial, the plaintiffs will be forced to present proof of claims, which may or may not convince the jury that Olaplex was the reason they suffered hair loss, notwithstanding other lifestyle factors. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. The outlook was well below the average analyst estimate of $731 million. Updated February 16, 2023 at 12:38 PM ET Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. . You only need a very small amount of each therefore lasts for ages. In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. For those wanting to learn how to remedy their hair and scalp. There are 3.3 ounces in the $28 at-home Olaplex 3 bottle. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. 'This test ensures that each of our products does not cause skin irritation, inflammation, or sensitivity,' she said. I stopped olaplex 4 months ago and guess what? I want to reassure all of our customers and fans they can continue to use our products with confidence.'. articles a month for anyone to read, even non-subscribers! A Facebook group called 'Olaplex Hair Loss/Hair Damage?' She said she visited a dermatologist, who diagnosed her with psoriasis and eczema, and suggested she switch to hypoallergenic hair products. The lawsuit was filed by a group of nearly 30 consumers represented by Dallas-based lawyer Amy Davis who allege the company's products damaged their hair and scalp. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. "As a matter of good customer service and in view of the false information circulating on social media arising out of the events in the European Union, Olaplex voluntarily chose to reimburse consumers who contacted them with lilial-related concerns after March 1, 2022," the filing said. By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water. One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. They also claimed that lilial, used to give hair products a pleasant smell, has been identified as having endocrine-disrupting properties that could interfere with natural hormone functions and may pose risks to fertility and fetal development. Had the companies been transparent as far as the volume of complaints they received, consumers could have identified the source of their hair loss and scalp issues much sooner and some could have avoided injury altogether, the lawsuit contends. Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. Protein for Hair Loss: Does it Help or Hurt? Katherine Lawton "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.". It repairs broken bonds and rejuvenates your hair. 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In many ways, this Olaplex suit feels a bit like . Olaplex products do not cause hair loss or hair breakage, a representative from Olaplex tells BeautyMatter. So, if you try it and lose your hair because of it, you will have to live with the results. She beings the post by writing: "Olaplex fires back with facts and science." She quoted recent articles on Olaplex, including Insider's coverage, which say that a direct connection between the products and effects like hair loss are hard to prove. Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, It's a 10, and Unilever. "The formula hasn't really changed." Wong believes that reports of hair loss from Olaplex and many other hair products over the last few years may be related to the pandemic. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. It was filed on February 9, 2023 in the U.S. District Court for the Central District of California. They disputed the brand's social media messaging that its products could revive "compromised hair.". Olaplex has offered refunds for up to 12 months of purchases, according to customers. The brand known for its ability to repair damaged hair is facing its biggest challenge yet: repairing a damaged reputation brought on by numerous consumer complaints and pending lawsuit. "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. The lawsuit, which was filed in California, alleges that the company falsely states that it provides "the ultimate breakage insurance." Olaplex's website outlines the system it uses to "noticeably . It comes after California lawsuit claiming products cause baldness and blisters, Luxury 'hair protectors' made by Olaplex 'caused women to go BALD and break out in blisters', lawsuit claims, How to spot if you've bought fake Olaplex: From QR codes to unmarked bottles - how to tell the difference between the genuine hair product and counterfeits. The complaint also accuses the company of false advertising. Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. It helps minimize the damage caused by protein-eating molecules, as well as preventing hair loss. Olaplex CEO JuE Wong. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. By Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. 9 products. Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. According to the complaint, multiple Olaplex products contained lilial, a chemical compound that is often used as a perfume in cosmetics until the European Union mandated the ingredient be gone from products by March 2022 due to concerns about its impact on fertility. The lawsuit said: 'Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy and dull,', 'The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.'. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. 15 February 2023. Doesn't seem like a lot, but I've used it only seven times and half the bottle remains. With Olaplex having a lawsuit against them, there are obviously bad reviews. "I'm not touching them again," she said of Olaplex products. 'Olaplex CAN cause your hair to fall out. Do Not Sell or Share My Personal Information. 5 Bond Maintenance Conditioner, Olaplex No.8 Bond Intense Moisture Mask, and, Olaplex No.9 Bond Protector nourishing Hair Serum. Collectively, the plaintiffs are seeking more than $75,000 in damages. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being sued by about 30 customers for hair- and scalp-damage claims. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. It also . Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. Several of the products have won beauty awards and are sold on the Olaplex website, as well as in Sephora and Ulta from $30 to $96. There's a lawsuit going on and it might surprise you. In many ways, this Olaplex suit feels a bit like . For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. BeautyMatter 2023 Olaplex and Cosway have been dismissive of consumers complaints, claiming hair shedding is normal and unavoidable and may have been caused by any number of other potential issues, the suit says. Customers suing Olaplex alleged they experienced "bald spots" and other scalp problems. 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Olaplex lawsuits First Olaplex lawsuit was filed on February 9, 2023, in the U.S. District Court Central District of California 28 women moved forward with a claim against Olaplex for causing hair loss, blisters and bald spots. Hair loss is often a severe condition that affects people of every country, ethnicity, and age. The customers are seeking $75,000 in damages. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). Insider has previously reported on customers alleging that they experienced hair loss after using Olaplex products and reported that some had received refunds. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. Olaplex Holdings Inc. Chief Executive Officer JuE Wong said the hair-care company will ramp up investments in the brand after failing to act quickly enough to stem a slowdown in demand and push back against consumer complaints. Some of the women have experienced extreme itchiness, rashes, yeast infections, bacterial infections, burning, open sores - and as a result, depression - according to the legal documents. Olaplex and Cosway have instead implemented what is essentially a voluntary and entirely self-serving partial recall, merely allowing customers to return Olaplex products with no questions asked for a full refund, regardless of the date of original purchase or amount of product left in the bottle, the case relays. Now more than ever, players rightly see themselves as multi-faceted entrepreneurs, and seek ways to leverage their brands in everything from real estate to venture capital. Ms Wong explained that every Olaplex product has to pass theHuman Repeat Insult Patch Test (HRIPT) before it can go out to customers. But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . Some of these include: DEA, aldehydes, formaldehyde, gluten, nuts, parabens, phosphates, phthalates, and sulfates. to stem a slowdown in demand and push back against consumer complaints. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. This is a painful and emotional topic, however for our products this is not true. King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. An example of data being processed may be a unique identifier stored in a cookie. Why? Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. Consult with your doctor before making any changes to your daily routines or diet. Celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product's praises in recent years. 8 and Olaplex No. VIDEO: Lawsuit claims Olaplex hair products caused blisters, bald spots. In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. Some have lost hairin some cases more than half and leaving bald spots in others, the suit sayswhile others have been left with hair thats dry, brittle, frizzy and dull.. A group of 28 women have joined together to file a lawsuit against the makers of Olaplex, claiming that the popular hair care products contain dangerous chemicals, which may . Those claims are false, states the lawsuit, which was filed last week in the U.S. District Court Central District of California. Daniela Sirtori-Cortina. Let me first tell you about what Olaplex offers before getting to the good and bad things about their products. We have full confidence and believe in the safety and efficacy of our products.. All these products can be bought individually, in sets, or as a complete set as all of them (only one type of shampoo is included, of course). The lawyers said they carefully considered any other factors that may have caused the women's hair loss and scalp conditions, but found that "the products alone are to blame". In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. There are thousands of people all saying the same thing. When you buy through links on our site, we may earn a commission. Please look out for the groups on Facebook just to see the damage this product has caused. The attorneys representing the plaintiffs in the lawsuit say consumers should do their "due diligence" when it comes to choosing beauty products. According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. Markets never sleep, and neither does Bloomberg. A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. By March, Genute said her hair had turned dry and brittle with strands breaking in half, and she spotted flaky red spots on her scalp all issues she had never experienced before. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. Disclaimer: HairLossGeeks is independent and reader-supported. The BBC is not responsible for the content of external sites. Lilial was previously used in small amounts as a fragrance in Olaplexs No. Some people have successfully grown their hair with Olaplex products. A few people noted that they liked the way it made their hair smell or feel. Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. "A lot of this is breakage that came up after using Olaplex," she tells viewers. Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. En cliquant sur Accepter tout, vous acceptez que Yahoo et nos partenaires traitent vos informations personnelles et utilisent des technologies telles que les cookies pour afficher des publicits et des contenus personnaliss, et des fins de mesure des publicits et des contenus, dtude des audiences et de dveloppement de produit. 2 min read. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. She said she's lost about half of her hair's volume, giving her enough for a "walnut-sized bun" on the top of her head. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . Have you tried Olaplex hair loss products? The subsequent social media fallout prompted Olaplex CEO . Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. "We are prepared to vigorously defend our Company, our brand, and our products against these baseless accusations.". 'Olaplex products do not cause hair loss or hair breakage. Read about our approach to external linking. Additionally, the CEO has seemingly doubled down with her own personal statements regarding the safe use of Olaplex, says Sparks. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Can consist of thousands of members `` as if it were cut with a.... Injuries and hair loss for some consumers hair with Olaplex products are arranged Denver... Her hair began feeling dry and breaking in half before getting to the case each... 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