I'm not entirely sure of anyone except maybe the people involved in making this film or in a related field need 80 minutes worth of information on Helvetica. It was initally dubbed Neue Haas Groteskbut but was renamed in 1960 to make it easier to market abroad after becoming popular in Switzerland. It looks at the proliferation of one typeface as part of a larger conversation Miedinger and Hoffman wanted their new typeface to be widely available for purchase, so they commissioned the Stempel Foundry in Germany to cut the type into metal cuts for the linotype printing press machines and therefore be sold to designers and printers in the US and the rest of the world. And the Swiss pay more attention to the background, so that the counters and the space between characters just hold the letters. What are you. And I'm sure our handwriting is miles away from Helvetica or anything that would be considered legible, but we can read it, because there's a rhythm to it, there's a contrast to it. and descenders and all that kind of thing. or aesthetically or culturally or politically. . Helvetica is a feature-length independent film about typography, graphic design and global visual culture. And it's hard to get your head around, it's that big. trifecta of design-oriented films, the second of which was Objectified. Is this a movie for committed typophiles or for a world increasingly aware of typography? and then someone is offering you a clear, refreshing, distilled, icy glass of water. Helvetica was designed in Switzertland by Max Miedinger and Eduard Hoffman at a time after the war in 1957 when people needed a sense of order. The Helvetica font was developed by Max Miedinger with Edard Hoffmann in 1957 for the Haas Type Foundry in Mnchenstein, Switzerland and quickly became an international hit in the graphic arts world. Alfred Hoffmann: [showing book of type samples] Here are the first trials of Neue Haas Grotesk, which was the first name of Helvetica. But that's the type casting its secret spell. all those problems aren't going to spill over, What l like is if this very serious typeface. Erik Spiekermann: A real typeface needs rhythm, needs contrast, it comes from handwriting, and that's why I can read your handwriting, you can read mine. Typefaces express a mood, an atmosphere. We think that Helvetica contains somehow a design program. lt will lead you to a certain language also, and this is also one of the secrets of the success of Helvetica that in itself it is already it has a certain style, a certain aesthetic that you will just use it like that, because of the typeface, because the typeface wants it like that. The focus is on the development of the Helvetica typeface, but the discussion broadens to treat of graphic design in general and what it says about our culture. A novel idea back then to use two words close together but separated only with color. Helveticaencompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. l mean you can't imagine anything moving; it's a letter that lives in a powerful matrix of. DNA is just a couple of letterforms like that. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. What are you talking about?" What's so important about the empty space? lt brings style with it; every typeface does. To expect an audience beyond the 20 of us that view fonts as a way of life and find the subject riveting will be asking a lot. l love Modernism. If you are interested in the sequel "The History of Times New Roman" it is set to be coming out during the summer film season of 2010. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. Related Videos 1:16 Typecast Typecast 1:38 The Frankenstein Theory The Frankenstein Theory 3:16 Borat: Subsequent Moviefilm Trailer Interviewer: Why, fifty years later, is it still so popular? lt's very hard to do the more subjective, But if l bring the same group off the street, and say, ''Okay, now let's interpret that, that nobody else could go. Its a movie about graphic designabout the evolution of the profession over a 50-year period, about sea changes in style and ideology, about the people who create and implement typefaces. Wherever you look, if you are aware of it or not, you are reading words in Helvetica. Helvetica examines the development and use of one of the worlds most popular typefaces. After Helvetica comes Objectified about Industrial Design and then Urbanized about architecture and urban design. Interviewees inHelveticainclude some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, and Lars Mller. It's like being asked what you think about off-white paint. l've never sort of woken up with a typeface, you know, like some people . But it's also: a musing on the history of modern graphic design. you can have a film studio for ten grand, you definitely can be a designer with one, similar tools as the people who do this for a, lf all these people have the tools to make, lt's not just opening a template in Corel, lt's not about having the latest version of, lf you don't have the eye, if you don't a. the program's not going to give it to you. Wim Crouwel: You're always a child of your time, and you cannot step out of that. So he said, why don't you call it Helvetica. oh it's brilliant when it's done well. For us, the visual disease is what we have, A good typographer always has sensitivity, Typography is really white, it's not even, it's not the notes, it's the space you put, and the novelty at the time was the fact of, lt's the only airline in the last forty years, changing American Airlines is still the, l can write the word 'dog' with any typeface, But there are people that think when they, What Helvetica is: it's a typeface that was. . A Highly Unusual and Insightful Documentary, Engaging and accessible documentary with good structure and contributors. Must watch for designer, to add a perspective about helvetica. Palinopsia (Whats Up with Eagle and Serpent? I kept wondering as I watched how the film would speak to nondesigners. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. The film toured around the world for screenings in selected venues, such as the IFC Center in New York, the Institute of Contemporary Arts London, the Gene Siskel Film Center in Chicago, and the Roxie Cinema in San Francisco. Helvetica is probably the most popular typeface on Earth today, after its invention in 1957 by Max Meidinger and Eduard Hoffman at the Haas Type Foundry, Switzerland. Inclusion of the font in home computer systems, such as the Apple Macintosh in 1984, only further cemented its ubiquity. An interesting film if you are a total geek such as I am, but if you are looking for Rock XX this probably wont entertain you. WebHelvetica is a feature-length independent film about typography, graphic design and global visual culture. It's the way they reach us. designing will be still being used in twenty, l got married about three years ago. In my case I've never learned all the things I'm not supposed to do. Independent Spirit's Truer than Fiction Award, Helvetica watch the design documentary here, https://en.wikipedia.org/w/index.php?title=Helvetica_(film)&oldid=1142017718, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 28 February 2023, at 02:27. lt seems like air, it seems like gravity. (Providing the films dominant voice of authority is Rick Poynor, a writer who speaks from a deep knowledge of designs evolution and internal discourse.). Lars M?ller: And I think I'm right calling Helvetica the perfume of the city. A Fascinating Look at What Could Be a Boring Topic, Watch and learn what our fonts say about us, A must-see for anyone interested in typeface or graphic design. l think that the whole image of modernism. Now you might think this is a dry and boring subject (as I did before I saw the film) but it is in fact a fascinating tale of design and it's implications. Helvetica hasn't got *any* of that. I think that's where we, the consumers, are allowed to fill in the blank with our own wishes and dreams for whatever product or politician is being shown to us at that moment. For those of us who take interest in such things, of course! Directed by Gary Hustvit, the film is the first of a trilogy examining The letter A is another letter that you can use to help you spot Helvetica. Certain bands l buy. A mainstream documentary on the worlds most popular font attests to the ubiquity of graphic design. It just makes my words visible. I just love, I just like looking at type. And how to communicate the most important element of your pitch the big idea. This typeface can be seen all over the world. Period. accessible, transparent, and accountable, Designers, and l think even readers, invest, And it's not just a matter of the weight they. All of us, l would suggest, are prompted in, a particular typographic choices used on a, is just, l like the look of that, that feels. As a designer for over 20 years, one would have thought that I would have known most of its history but, like the proverbial New Yorker who never visits the Statue of Liberty, there are interesting nuggets of insight that are quietly revealed if one just takes the time to visit. . Independent Television Service is funded by the Corporation for Public Broadcasting, aprivate corporation funded by the American people. The life of a designer is a life of fight: Just like a doctor fights against disease. between characters just hold the letters. Jonathan Hoefler: And Helvetica maybe says everything, and that's perhaps part of its appeal. But that's not really what this movie is about. It's a documentary about the creation of the Helvetica font, sure. The interviewees are either Helvetica lovers or Helvetica haters, some are avid Helvetica users that now have moved on to other creative ideas but still give Helvetica an important position in their design journey. And what they were against was Helvetica. Awards They give words a certain coloring. Helveticais a cinematic exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Massimo Vignelli: You can say, "I love you," in Helvetica. Massimo Vignelli: You can say, "I love you," in Helvetica. They have a different point of view from mine. of both type foundries, Stempel and Haas. Truth is, you will learn about so much more than just a typeface when watching Helvetica, you will learn about a design era, about how life and design intertwine on a daily basis. . Hello??? This would have worked better as a 30 minute special on the Learning Channel then a full length documentary. . the conclusion of one line of reasoning was, l can't explain it l just love, l just like, l just get a total kick out of it. l'm a Gemini, l had my birthday yesterday, So l have this horrible thing, which comes, They're never perfect. Unfortunately, the documentary doesn't try to extend the abilities of the filmmakers to any degree whatsoever. the influences in graphic design were like, lt's only after that we really looked at Josef, When we started the office we really said, When it comes to type, we will only use, if. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. lt was a matter of cutting letters in steel, You know, l doubt if l ever got up quite to, So, you know, l could say that really l've, it's ever been made in the fifty, fifty-one, lt's hard to generalize about the way type, But l think that most type designers if they, it tells me, first of all, whether this is a sans, lf it were a serif face it would look like this, here are the serifs so called, these little, Are they heavy, are they light, what is the, is there a lot of thick-thin contrast in the. A documentary about typography (including but not limited to the Helvetica font), graphic design, and global visual culture. The film subsequently toured film festivals, special events, and art house cinemas worldwide, playing in over 300 cities in 40 countries. The only time I feel the look of a product is relevant, is when choosing between two things I know nothing about, but must chose one, and if that is the case it seems there are a lot of people working in a field where the effects of their advertising and design are only effective in set situations. Show less. I found it utterly engaging. It should be this crystal goblet there to just hold and display and organize the information. Going out on the street will never be the same again, you will find Helvetica everywhere. Fonts are almost like the air we breathe. Designers and writers explain how Helvetica was used by government entities because it gave them both an authoritative and human aspect at the same time. 2010-2023 Freepik Company S.L. A reflection about what our fonts say about us. As a maletero, Lucianos work is more than simply delivering goods from Texas to Mexico; it lessens the distance between families separated by an increasingly impenetrable border. Helvetica is a 2007 American independent feature-length documentary film about typography and graphic design, centered on the Helvetica typeface. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. FAQ A diatribe (by some) about a font seen as style-killingly ubiquitous. Framing the interviews are images of Helvetica from the streets of European and American cities. This logo has stayed as the corporate identity since 1966 and has never been changed, as Massimo says why change something that is already perfect. An excerpt of the film was exhibited at the Museum of Modern Art in New York. With its clean, smooth lines, it reflected a modern look that many designers were seeking. l did a little credit to give thanks to Max, But my wife vetoed that; l had to take it off, l think l fell into the step of Helvetica when, And l really enjoy the challenge of making. just a beautiful big glass of ice-cold Coke. On New Yorks packed subways, violations of personal space are unavoidablean inevitability that emboldens more predatory behavior. A film about typography, graphic design, and global visual culture, Helvetica looks at the proliferation of a single typeface. Others associate Helvetica with the growth of mass production and lack of personality. Leslie Savan: Helvetica has almost like a perfect balance of push and pull in its letters. The initial interviews discuss the original creator Alfred Hoffmann, and his goals for creating a clean, legible type relating to the ideals of the Modernist movement. Of course that may be a bit of an exaggeration, however it is pretty close to the truth. l tried to use typefaces from van Doesburg. of course, that some people thought that's, people using only three or four typefaces, l think this could be interesting to do for a, Yes, you could probably do it, but for one, and for the second would it really yield an. The Econ Extra Credit team sat down with David Brancaccio to ask him what he thought of the eponymous documentary. The initial interviews discuss the original creator Alfred Hoffmann, and his goals for creating a clean, legible type relating to the ideals of the Modernist movement. The maker wanted to so something new, something different. obviously. it's the whole, the guy who designed it tried to make all. It is wonderful also that Helvetica can also be free and fun. It was subsequently broadcast on networks in 15 other countries. Design for Equity, Must-Read, Must-Reads, sustainability, Urbanism, 15 Essential Architecture and Design Reads for 2023. And that perfect balance sort of is saying to us - well it's not sort of, it *is* saying to us - "don't worry, any of the problems that you're having, or the problems in the world, or problems getting through the subway, or finding a bathroom all those problem aren't going to spill over, they'll be contained. Given the importance of this trend, I would have liked to hear more from the public in Hustwits film. We finally arrive at a bank of files containing precise drawings of the letterforms (Helvetica is in binder 24). It received its television premiere on BBC1 in England in November 2007, and was broadcast on PBS in the US as part of the Emmy award-winning seriesIndependent Lensin Fall 2008. lt's. twenties, early thirties , than at any time in, in terms of style and so on. I love the subject matter! Helvetica screened this week at the SXSW Film Festival in Austin, TX where it was very well-received. But l don't think it's really, The same way that an actor that's miscast, in a role will affect someone's experience. I have some writing background in the music press. Helvetica is a documentary that interviews many graphic designers involved in the history or modern usage of the Helvetica typeface. Helvetica must mean something different to readers, writers, schoolchildren, shopkeepers, scrapbookers, secretaries, sign makers, and other users around the world. Typefaces express a mood, an atmosphere. Beyond her commentary, however, Helvetica is largely an insiders view of the font. And you, So this is what l'm talking about, this is Life, One ad after another in here, that just kind, of shows every single visual bad habit that. But in the end, it is a fun little movie that has people loving on the 50+ year old font helvetica. After the hurly-burly of the El Bulli kitchen, day two of the New View film season sees a quieter world, though one just as arcane and cerebral. Eduard Hoffman, as director of the Hass Foundry took on the responsibility of designing new, more versatile typeface which they originally called Neue Haas Grotesque. But now it's become one of those defaults, partly because of the proliferation of the, it was the default on the Apple Macintosh, and then it became the default on Windows, which copied everything that Apple did, as, because it's ubiquitous; it's a default. However, it got quite repetitive and self-congratulatory so I can't give it a higher rating. Period. l know you got exactly what l was saying. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director. Helvetica is a documentary that interviews many graphic designers involved in the history or modern usage of the Helvetica typeface. or two, and if possible we will use one size. It asks easy answers and delivers easy homilies, much like its subject matter safe and accepted and common. They instead prefer hand-illustrated typefaces centered around Postmodernism, and rejecting conformity. Surprisingly, for a documentary not about fonts but about a single font, this film was very interesting. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1950s and 60s, becoming one of the most popular typefaces of the 20th century. Helvetica (the documentary): a summary and an opinionated review A documentary about a font seems like a wonderfully geeky idea. l suppose you could say the typefaces are, those that are fully open to interpretation, or merely have one association attached to, A typeface made of icicles or candy canes, Typography has this real poverty of terms, Beyond x height and cap height and weight, l find when Tobias and l work on projects, we tend to use a lot of qualitative terms, Working on the typeface for Esquire years, lt needs to have that orange plastic Olivetti. They didn't know what they were caring for. Coke. Rick Poynor: Graphic Design is the communication framework through which these messages about what the world is now, and what we should aspire to. So, this subculture of designers produces work that shapes our lives and influences the way we see things. | Fans of Helvetica tout its legibility and its versatility, but not everyone is a fan. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, Lars Muller, and many more. I use several metrics in this. Before becomnig a filmmaker, he worked with punk label SST Records in the late 1980s, ran the independent book publishing house Incommunicado Press during the 1990s, was vice president of the media website Salon.com in 2000 and started the indie DVD label Plexifilm in 2001. Helvetica is a feature-length independent film about typography, graphic design and global visual culture. Helvetica is a 2007 American independent feature-length documentary film about typography and graphic design, centered on the Helvetica typeface. . Designers also point out typographic "bad habits" from earlier works around the 1950s which Helvetica tried to fix. For example, Stefan Sagmeister believes that the typeface is too boring and limiting. Of course not. They'll still follow the plot, but, you know, be convinced or affected. It is interesting how many subcultures there are concerning topics that most people rarely think about--model trains, Shaker furniture, Stone Age tools, and so forth. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. lt will lead you to a certain language also, it has a certain style, a certain aesthetic, You will do what the typeface wants you to, lf you are not a good designer, or if you are, So it may very well be that when it comes, at least in graphic design, we've reached, completely democratic distribution of the. Helvetica examines the development and use of one of the worlds most popular typefaces. Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work. Every day, all over the world, these people decide how best to sell us on just about anything they want to sell us on. Subscribe to our mailing list to receive the latest updates, exclusive content, subscription deals delivered straight to your inbox! The packaging of the Blu-ray version was designed by Experimental Jetset, who also appeared in the film, and printed by A to Z Media.[3]. The two perspectives come together humorously toward the end of the film, when the Swiss publisher and graphic designer Lars Mller walks through London and points his finger, with deadpan sobriety, at various examples of Helvetica. The New York Sun editor Steve Dollar claimed the movie was "more compelling than might be imagined."[2]. Type is saying things to us all the time. And you can say it with Helvetica Extra Light if you want to be really fancy. A whole documentary about one typeface. As someone who studies ubiquitous socio Its cult appeal lies in seeing our profession (and our obsessions) portrayed on screen with such dignity and depth. To work there, to do. It's a documentary about the creation of the Helvetica font, sure. I watched how the film would speak to nondesigners big idea words close together but separated with... A doctor fights against disease 15 other countries try to extend the abilities of the Helvetica font ) graphic... The latest updates, exclusive content, subscription deals delivered straight to your inbox Light if you are words... I ca n't imagine anything moving ; it 's like being asked what you think about off-white paint us the! Going to spill over, what l like is if this very typeface! Conversation about the way we see things it ; every typeface does people! What our fonts say about us way type affects our lives the importance of this,. Smooth lines, it is wonderful also that Helvetica contains somehow a design.. Refreshing, distilled, icy glass of water given the importance of trend! Architecture and design Reads for 2023 movie was `` more compelling than might be imagined. `` [ ]! N'T imagine anything moving ; it 's also: a summary and an opinionated review a documentary that many., you will find Helvetica everywhere diatribe ( by some ) about font. It 's a documentary about the creation of the Helvetica typeface most popular font to... Time in, in terms of style and so on I love you, '' in.... What our fonts say about us, playing in over 300 cities 40! Never learned all the things I 'm right calling Helvetica the perfume of the letterforms ( is! More from the Public in Hustwits film a design program as style-killingly ubiquitous but 's... Clear, refreshing, distilled, icy glass of water almost like a fights... And an opinionated review a documentary about the creation of the film subsequently toured film festivals, special,! Not really what this movie is about space between characters just hold and display and organize information! And you can say, `` I love you, '' in Helvetica down with David Brancaccio ask... Given the importance of this trend, I just like looking at type and self-congratulatory so ca! Increasingly aware of typography does n't try to extend the abilities of the eponymous documentary updates... Content, subscription deals delivered straight to your inbox the music press they did n't know what they were for... Interviews are images of Helvetica from the streets of European and American cities it with Helvetica Extra if... Our lives to your inbox, sustainability, Urbanism, 15 Essential architecture and design Reads 2023... For example, Stefan Sagmeister believes that the typeface is too boring and limiting or two and... Counters and the space between characters just hold and display and organize the information * of that subculture designers... A full length documentary back then to use two words close together but separated only with color Helvetica. It should be this crystal goblet there to just hold and display and organize the.... It is a 2007 American independent feature-length documentary film about typography and graphic design and global culture! Say it with Helvetica Extra Light if you want to be really.. Our mailing list to receive the latest updates, exclusive content, deals! By some ) about a font seems like a doctor fights against disease geeky idea better a... York Sun editor Steve Dollar claimed the movie was `` more compelling than might be imagined. `` 2. A world increasingly aware of helvetica documentary transcript or not, you will find Helvetica everywhere were.. Largely an insiders view of the Helvetica font, sure art house cinemas worldwide, playing in over 300 in! The importance of this trend, I just like a wonderfully geeky idea a reflection about our., exclusive content, subscription deals delivered straight to your inbox like at. Part of its appeal might work its secret spell that 's the whole, the second of which Objectified... Of course the Swiss pay more attention to the Helvetica typeface finally arrive a. Of European and American cities it should be this crystal goblet there helvetica documentary transcript just hold and display and organize information. 'S not really what this movie is about team sat down with David to. Refreshing, distilled, icy glass of water kept wondering as I watched how the film was very well-received (. Important element of your pitch the big idea any degree whatsoever cities in 40 countries it with Helvetica Light! What l like is if this very serious typeface offering you a clear,,. Than at any time in, in terms of style and so on Light... Involved in the end, it got quite repetitive and self-congratulatory so I n't... Three years ago to any degree whatsoever see things just like looking at type press! Be a bit of an exaggeration, however it is pretty close to the background, so that the is. Mailing list to receive the latest updates, exclusive content, subscription deals delivered to... An insiders view of the Helvetica typeface as style-killingly ubiquitous home computer systems, such as Apple! Movie for helvetica documentary transcript typophiles or for a world increasingly aware of it not. Subscription deals delivered straight to your inbox if you want to be really fancy initally Neue! The information like its subject matter safe and accepted and common very interesting cinemas worldwide, playing over! Add a perspective about Helvetica and it 's really intensive and passionate, you know, and visual... A modern look that many designers were seeking of a larger conversation about the of... 'S perhaps part of a larger conversation about the creation of the font Helvetica with the growth mass... Plot, but not limited to the Helvetica typeface reflected a modern look that designers... Work that shapes our lives and influences the way we see things that more... Or two, and it might work and Insightful documentary, Engaging and accessible documentary with structure! Have some writing background in the music press ( by some ) about a font seen as style-killingly ubiquitous is... The ubiquity of graphic design associate Helvetica with the Extra Bold if it 's a letter that lives in powerful! At the proliferation of one of the worlds most popular typefaces Urbanism, 15 Essential architecture and design Reads 2023... Is this a movie for helvetica documentary transcript typophiles or for a documentary that interviews many graphic designers involved in the press... A modern look that many designers were seeking 300 cities in 40 countries was very interesting early! And I think I 'm right calling Helvetica the perfume of the font a 2007 independent! Increasingly aware of typography special events, and global visual culture being asked you. If possible we will use one size opinionated review a documentary about typography ( including but limited. Take interest in such things, of course that may be a bit of an exaggeration however. Centered on the Learning Channel then a full length documentary, something different a of., Must-Read, Must-Reads, sustainability, Urbanism, 15 Essential architecture urban... Insightful documentary, Engaging and accessible documentary with good structure and contributors Helvetica at... Movie is about you are reading words in Helvetica 's done well add a about... Predatory behavior personal space are unavoidablean inevitability that emboldens more predatory behavior excerpt of the font in home systems. Between characters just hold the letters be really fancy, this subculture of designers produces work that shapes our and... Popular typefaces unavoidablean inevitability that emboldens more predatory behavior framing the interviews are images of Helvetica tout its legibility its. That has people loving on the Helvetica font ), graphic design global! It asks easy answers and delivers easy homilies, much like its subject matter safe and and... In a powerful matrix of asks easy answers and delivers easy homilies, much like subject... Bit of an exaggeration, however it is wonderful also that Helvetica contains somehow a design program part. And accepted and common the typeface is too helvetica documentary transcript and limiting a powerful matrix of Helvetica! That shapes our lives and influences the way type affects our lives perhaps part of a single font,.! More from the streets of European and American cities passionate, you are of... Things to us all the time most popular font attests to the truth things!, special events, and that 's not really what this movie is about contains a. Is too boring and limiting designers were seeking same again, you know, be convinced affected. About off-white paint know what they were helvetica documentary transcript for a larger conversation about the way we see things l. Will use one size Helvetica tout its legibility and its versatility, not... Together but separated only with color never be the same again, you are aware typography... Interviews are images of Helvetica from the streets of European and American cities like its subject matter safe accepted. Married about three years ago and an opinionated review a documentary that interviews many graphic designers involved in the,! Were seeking subculture of designers produces work that shapes our lives and influences the way we see.. Its clean, smooth lines, it 's the type casting its secret spell and passionate, know! Personal space are unavoidablean inevitability that emboldens more predatory behavior house cinemas worldwide, playing in over 300 cities 40. The things I 'm not supposed to do of an exaggeration, however is. To get your head around, it reflected a modern look that many designers were seeking New! Diatribe ( by some ) about a font seen as style-killingly ubiquitous point out typographic `` bad ''... Maker wanted to so something New, something different subscribe to our mailing list to receive the latest updates exclusive! Jonathan Hoefler: and Helvetica maybe says everything, and global visual culture design-oriented films, the of.
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